{"id":11085,"date":"2025-08-10T15:11:38","date_gmt":"2025-08-10T07:11:38","guid":{"rendered":"https:\/\/www.process-group.com\/?p=11085"},"modified":"2026-01-19T15:14:50","modified_gmt":"2026-01-19T07:14:50","slug":"illuminating-poster-campaign-for-ekz","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/illuminating-poster-campaign-for-ekz\/","title":{"rendered":"Illuminating poster campaign for EKZ"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11085\" class=\"elementor elementor-11085\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a88e48 e-flex e-con-boxed e-con e-parent\" data-id=\"0a88e48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb485db e-con-full e-flex e-con e-child\" data-id=\"eb485db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67257cd elementor-widget elementor-widget-heading\" data-id=\"67257cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7503b elementor-widget elementor-widget-heading\" data-id=\"8a7503b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Illuminating poster campaign for EKZ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb54701 elementor-widget elementor-widget-image\" data-id=\"bb54701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1486\" height=\"835\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/ekz_plakat.jpg\" class=\"attachment-full size-full wp-image-11087\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/ekz_plakat.jpg 1486w, https:\/\/www.process-group.com\/wp-content\/uploads\/ekz_plakat-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/ekz_plakat-1024x575.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/ekz_plakat-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/ekz_plakat-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/ekz_plakat-18x10.jpg 18w\" sizes=\"(max-width: 1486px) 100vw, 1486px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4031e0d e-con-full e-flex e-con e-child\" data-id=\"4031e0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff10db elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"6ff10db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">In announcing its Watt d'Or prize win for innovation, EKZ turns to its core business of light - but only uses as much as it needs.<\/h3><p class=\"elementor-image-box-description\">Since fall 2015, the energy supply company has been testing a new form of smart street lighting, the first of its kind in Europe. The traffic-monitoring The traffic-monitoring light adjusts the strength of illumination to its environment, producing energy savings of 30% with no reduction in safety. Or for this innovation from the German Federal Ministry of Energy.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c12c47b e-con-full e-flex e-con e-child\" data-id=\"c12c47b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a07d86c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"a07d86c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">To announce its win, Process developed a campaign with the slogan \u00abWe only light what we need to\u00bb. Specially printed, luminous posters charge up with light during the day. Their main message is only visible in darkness. The posters are displayed in selected spots on train platforms in the canton of Zurich where there is little artificial ligh<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-623473e e-con-full e-flex e-con e-child\" data-id=\"623473e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d601d6 elementor-widget elementor-widget-heading\" data-id=\"9d601d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c43d17 elementor-widget elementor-widget-heading\" data-id=\"0c43d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.process-group.com\/en\/top-position-in-the-creative-ranking\/\">Top position in the creative ranking<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebff839 elementor-widget elementor-widget-image\" data-id=\"ebff839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/img_6081lr_if-world-design-index_2016-2020-1024x576.jpg\" class=\"attachment-large size-large wp-image-11037\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/img_6081lr_if-world-design-index_2016-2020-1024x576.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_6081lr_if-world-design-index_2016-2020-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_6081lr_if-world-design-index_2016-2020-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_6081lr_if-world-design-index_2016-2020-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_6081lr_if-world-design-index_2016-2020-1536x864.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_6081lr_if-world-design-index_2016-2020-2048x1152.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_6081lr_if-world-design-index_2016-2020-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In announcing its Watt d'Or prize win for innovation, EKZ turns to its core business of light - but only uses as much as it needs.<\/p>","protected":false},"author":1,"featured_media":11087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[237,235],"tags":[],"class_list":["post-11085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_interview","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/11085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=11085"}],"version-history":[{"count":10,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/11085\/revisions"}],"predecessor-version":[{"id":11096,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/11085\/revisions\/11096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/11087"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=11085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=11085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=11085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}