{"id":11009,"date":"2026-01-10T18:50:31","date_gmt":"2026-01-10T10:50:31","guid":{"rendered":"https:\/\/www.process-group.com\/?p=11009"},"modified":"2026-01-19T11:17:44","modified_gmt":"2026-01-19T03:17:44","slug":"primona-en","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/primona-en\/","title":{"rendered":"primona"},"content":{"rendered":"
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Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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B2C
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Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Re-branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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primona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Belief on the table<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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primona has been dedicated to producing top-notch and purely natural essence of chicken and honoring the belief of \u201cthe ultimate service-experience for our customers. experience for our customers.\u201d The brand identity of \u201cFoolish Chicken\u201d was created due to the requirement of distribution channels for sale, and the trademark was registered in overseas markets. The brand identity of \"Foolish Chicken\" was created due to the requirement of distribution channels for sale, and the trademark was registered in overseas markets.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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primona has been dedicated to producing top-notch and purely natural essence of chicken and honoring the belief of \u201cthe ultimate service-experience for our customers. experience for our customers.\u201d The brand identity of \u201cFoolish Chicken\u201d was created due to the requirement of distribution channels for sale, and the trademark was registered in overseas markets. The brand identity of \"Foolish Chicken\" was created due to the requirement of distribution channels for sale, and the trademark was registered in overseas markets.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Primona<\/figure><\/div>
\"Primona<\/figure><\/div>
\"Primona<\/figure><\/div>
\"Primona<\/figure><\/div>
\"Primona<\/figure><\/div>
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Global market management strategy<\/h3>

Because of adjustment of business strategy and market expansion, the original brand identity and design applications were not able to fulfill the need for the next phase of business development. Hence, Process assisted in re-branding for the purpose of future success.\n
Besides, after the workshop at the stage of Strategy was completed, the brand characters of Foolish Chicken tended to be more high-priced, international and cultivated. However, the interviews with the target audience in overseas markets showed that the existing English name \u201cFoolish Chicken\u201d could not deliver the above message. However, the interviews with the target audience in overseas markets showed that the existing English name \"Foolish Chicken\" could not deliver the above message.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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