{"id":10987,"date":"2025-09-30T18:38:13","date_gmt":"2025-09-30T10:38:13","guid":{"rendered":"https:\/\/www.process-group.com\/?p=10987"},"modified":"2026-01-16T18:41:03","modified_gmt":"2026-01-16T10:41:03","slug":"lmvz-en","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/lmvz-en\/","title":{"rendered":"LMVZ"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10987\" class=\"elementor elementor-10987\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9cd965 e-flex e-con-boxed e-con e-parent\" data-id=\"f9cd965\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ee96b6 e-con-full e-grid e-con e-child\" data-id=\"9ee96b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e10798e e-con-full e-flex e-con e-child\" data-id=\"e10798e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca112f0 elementor-widget elementor-widget-heading\" data-id=\"ca112f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3428059 elementor-widget elementor-widget-heading\" data-id=\"3428059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9865461 e-con-full e-flex e-con e-child\" data-id=\"9865461\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ee8d2 elementor-widget elementor-widget-heading\" data-id=\"a8ee8d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0c09f elementor-widget elementor-widget-heading\" data-id=\"cf0c09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2C<br>manufacture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e38039 e-con-full e-flex e-con e-child\" data-id=\"6e38039\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af0e29d elementor-widget elementor-widget-heading\" data-id=\"af0e29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55c6a0 elementor-widget elementor-widget-heading\" data-id=\"c55c6a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1efdc0f e-con-full e-flex e-con e-child\" data-id=\"1efdc0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0070217 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"0070217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1.jpg\" class=\"attachment-large size-large wp-image-8131\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1-300x168.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1-768x430.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d1b91 e-con-full e-flex e-con e-child\" data-id=\"f1d1b91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42a47b3 elementor-widget elementor-widget-heading\" data-id=\"42a47b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LMVZ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9d1d0 elementor-widget elementor-widget-heading\" data-id=\"3d9d1d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready for the future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de7049 elementor-widget elementor-widget-heading\" data-id=\"8de7049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When rebranding the Lehrmittelverlag Z\u00fcrich (LMVZ), we created a brand identity with imagination and system. The newly developed umbrella brand strategy supports image transfer and enables greater visibility. The newly developed umbrella brand strategy supports image transfer and enables greater visibility. The new LMVZ brand is dynamic, friendly and forward-looking - with potential to inspire learning.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a88e48 e-flex e-con-boxed e-con e-parent\" data-id=\"0a88e48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0532d11 elementor-widget elementor-widget-video\" data-id=\"0532d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/Case_LMVZ_480p_W_Hoch.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4031e0d e-con-full e-flex e-con e-child\" data-id=\"4031e0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff10db elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"6ff10db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">High-quality educational media<\/h3><p class=\"elementor-image-box-description\">The Canton of Zurich founded LMVZ in 1851 to publish teaching materials for all the canton's primary and secondary schools consistently and cost-effectively. Today, LMVZ is one of the leading publishers of educational materials in German-speaking Switzerland. The publisher employs 38 people, carries a range of about 2,700 items and has won numerous awards. Today, LMVZ is one of the leading publishers of educational materials in German-speaking Switzerland. The publisher employs 38 people, carries a range of about 2,700 items and has won numerous awards internationally for its high-quality, innovative educational media.<br><br>In the past, LMVZ has made do without a brand strategy: they were guaranteed contracts from the Canton of Zurich. However, the market for educational media has changed, and these days, it is more competitive than ever before. In the past, LMVZ has made do without a brand strategy: they were guaranteed contracts from the Canton of Zurich. As part of a strategic realignment that will see LMVZ run as a public limited company in the medium term, the publisher must become pro-active and align itself even more closely with its clients.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb721f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"afb721f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_5-1024x571.jpg\" class=\"attachment-large size-large wp-image-8129\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_5-1024x571.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_5-300x167.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_5-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_5-768x428.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_5-1536x856.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_5-2048x1141.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_5-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2392eb e-con-full e-flex e-con e-child\" data-id=\"f2392eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582fd30 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"582fd30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Enthusiasm for learning<\/h3><p class=\"elementor-image-box-description\">LMVZ realised that distinctive brand positioning, a strong brand identity and a clear, logical product architecture are key to its success. We suggested an umbrella brand strategy to enhance image transfer and to increase LMVZ's much-desired visibility. We developed a new brand that is not only dynamic, approachable and forward-looking, but also has potential to get people excited about learning. We developed a new brand that is not only dynamic, approachable and forward-looking, but also has potential to get people excited about learning and to set the bar higher in the education sector. We developed a new brand that is not only dynamic approachable and forward-looking, but also has potential to get people excited about learning and to set the bar higher in the education sector. The new corporate identity exudes confidence. The new corporate identity exudes confidence.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d408c2f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"d408c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_1-1024x571.jpg\" class=\"attachment-large size-large wp-image-8130\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_1-1024x571.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_1-300x167.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_1-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_1-768x428.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_1-1536x856.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_1-2048x1141.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd52844 e-con-full e-flex e-con e-child\" data-id=\"bd52844\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-01097e6 e-con-full e-flex e-con e-child\" data-id=\"01097e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf5ef7 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"6cf5ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"> Moving communication<\/h3><p class=\"elementor-image-box-description\">The new LMVZ logo's modular design and its characteristic design elements come across just as well in moving images as they do on the printed page. The logo lettering, with its horizontal lines, evokes a bookshelf or the measuring units of a ruler. One is reminded of LMVZ's core business of creating school textbooks. The measuring units denote the growth of the students not only physically but also metaphorically.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b28555 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"7b28555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1.jpg\" class=\"attachment-large size-large wp-image-8131\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1-300x168.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1-768x430.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_moodboards2_neu-1024x573-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adcc94a elementor-widget elementor-widget-image\" data-id=\"adcc94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-1024x571.jpg\" class=\"attachment-large size-large wp-image-8132\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-1024x571.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-300x167.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-768x428.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-1536x856.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-2048x1141.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fae154 e-con-full e-flex e-con e-child\" data-id=\"0fae154\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb8ca5e e-con-full e-flex e-con e-child\" data-id=\"fb8ca5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bff94d elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"9bff94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Spontaneous and dynamic<\/h3><p class=\"elementor-image-box-description\">The abstract or figurative dynamic lines represent an individual's unique path of learning, development or life, leading to the future. French artist Marie Ass\u00e9nat's spontaneous, playful illustrations further add to the overall brand experience: reminiscent of a teacher's sketches on the blackboard, they depict the day-to-day world of children and adolescents. The French artist Marie Ass\u00e9nat's spontaneous, playful illustrations further add to the overall brand experience: reminiscent of a teacher's sketches on the blackboard, they depict the day-to-day world of the children and adolescents. Finally, the typography is based on the printing script children first learn in primary school.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a359b0e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"a359b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-1024x571.jpg\" class=\"attachment-large size-large wp-image-8132\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-1024x571.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-300x167.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-768x428.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-1536x856.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-2048x1141.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_2-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188d5a9 elementor-widget elementor-widget-image-gallery\" data-id=\"188d5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div class=\"wpmf-gallerys wpmf-gallerys-life\" ><div id=\"gallery-1\" class=\"gallery gallery_life wpmf_gallery_default gallery_default  gallery-columns-1 gallery-size-full gallery-link-file wpmf-has-border-radius-0 wpmf-gutterwidth-5 no_ratio\"><figure class=\"wpmf-gallery-item\" data-index=\"0\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/illustrationen_neu-1024x571-1.png\" title=\"Illustrationen Neu 1024x571\" target=\"_self\" data-index=\"0\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Illustrationen Neu 1024x571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/illustrationen_neu-1024x571-1.png\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/illustrationen_neu-1024x571-1.png\"><\/a><\/div><\/div><\/div><\/figure><figure class=\"wpmf-gallery-item\" data-index=\"1\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_bag-1200x1284-1-957x1024.jpg\" title=\"Lmvz Bag 1200x1284\" target=\"_self\" data-index=\"1\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Lmvz Bag 1200x1284\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_bag-1200x1284-1.jpg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_bag-1200x1284-1.jpg\"><\/a><\/div><\/div><\/div><\/figure><figure class=\"wpmf-gallery-item\" data-index=\"2\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_3-1024x571.jpg\" title=\"Lmvz 3\" target=\"_self\" data-index=\"2\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Lmvz 3\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_3.jpg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_3.jpg\"><\/a><\/div><\/div><\/div><\/figure><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de00714 e-con-full e-flex e-con e-child\" data-id=\"de00714\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78a674c e-con-full e-flex e-con e-child\" data-id=\"78a674c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50f5fcb elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"50f5fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"> \u00abWe especially valued the frank conversations we were able to have with Process. We especially valued the frank conversations we were able to have with Process. Our brand unveiling at the Swiss Education Days was a resounding success! Our brand unveiling at the Swiss Education Days was a resounding success!\u00bb<\/h3><p class=\"elementor-image-box-description\">Stefanie Kerber<br>Head of Marketing and Communications at LMVZ<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12d61f elementor-widget elementor-widget-image-carousel\" data-id=\"c12d61f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:3500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Picture carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_ipad_quer.jpg\" alt=\"Lmvz Ipad Quer\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/lmvz_magazin.jpg\" alt=\"Lmvz Magazin\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a585cb8 e-con-full e-flex e-con e-child\" data-id=\"a585cb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8b51acf e-con-full e-flex e-con e-child\" data-id=\"8b51acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9608ce elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"b9608ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Modular presence<\/h3><p class=\"elementor-image-box-description\">LMVZ's exhibition stand, which will be used during the Swiss Education Days, the most important education fair in Switzerland, is also based on the characteristic design elements. The LMVZ exhibition stand, which will be used during the Swiss Education Days, the most important education fair in Switzerland, is also based on the characteristic design elements.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb485db e-con-full e-flex e-con e-child\" data-id=\"eb485db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67257cd elementor-widget elementor-widget-heading\" data-id=\"67257cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10ac8c elementor-widget elementor-widget-heading\" data-id=\"e10ac8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.process-group.com\/en\/adnovum-2\/\">Adnovum<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57f6ad elementor-widget elementor-widget-heading\" data-id=\"e57f6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.process-group.com\/en\/adnovum-2\/\">With a new brand into a new era<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb54701 elementor-widget elementor-widget-image\" data-id=\"bb54701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/brandbasic-01-1-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-10945\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/brandbasic-01-1-scaled-1-1024x576.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/brandbasic-01-1-scaled-1-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/brandbasic-01-1-scaled-1-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/brandbasic-01-1-scaled-1-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/brandbasic-01-1-scaled-1-1536x865.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/brandbasic-01-1-scaled-1-2048x1153.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/brandbasic-01-1-scaled-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>When rebranding the Lehrmittelverlag Z\u00fcrich (LMVZ), we created a brand identity with imagination and system. The newly developed umbrella brand strategy supports image transfer and enables greater visibility. The newly developed umbrella brand strategy supports image transfer and enables greater visibility. The new LMVZ brand is dynamic, friendly and forward-looking - with potential to inspire learning.<\/p>","protected":false},"author":1,"featured_media":8131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[234],"tags":[],"class_list":["post-10987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/10987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=10987"}],"version-history":[{"count":5,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/10987\/revisions"}],"predecessor-version":[{"id":10997,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/10987\/revisions\/10997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/8131"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=10987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=10987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=10987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}