{"id":10842,"date":"2025-12-30T16:49:18","date_gmt":"2025-12-30T08:49:18","guid":{"rendered":"https:\/\/www.process-group.com\/?p=10842"},"modified":"2026-01-16T17:32:19","modified_gmt":"2026-01-16T09:32:19","slug":"proril_en","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/proril_en\/","title":{"rendered":"PRORIL"},"content":{"rendered":"
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Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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B2B
manufacture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Brand Recognition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PRORIL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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From local to global<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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PRORIL (formerly Fangcheng) is a local Taiwanese corporate, which specializes in the manufacture and production of submersible pumps. In the past, PRORIL focused on OEM production, and its technology was positively recognized by customers, and it was contracted for many world-renowned pump brands. PRORIL focused on OEM production, and its technology was positively recognized by customers, and it was contracted for many world-renowned pump brands.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PRORIL (formerly Fangcheng) is a local Taiwanese corporate, which specializes in the manufacture and production of submersible pumps. In the past, PRORIL focused on OEM production, and its technology was positively recognized by customers, and it was contracted for many world-renowned pump brands. PRORIL focused on OEM production, and its technology was positively recognized by customers, and it was contracted for many world-renowned pump brands.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenge of brand globalization<\/h3>

Although PRORIL is stable and profitable, it still hopes to develop its brand and transform from an original equipment manufacturer (OEM) to an original design manufacturer (ODM). To accumulate brand value and make the company sustainable. To accumulate brand value and make the company sustainable.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Highly consistent brand image<\/h3>

The first step for the Process team was to establish a new brand strategy. Then came the new company name and product-naming system. \u201c is a combination of the English words \u201dprofessional\u201c and \u201dreliable\u201c. Based on the brand identity system, we use it to develop a series of implementation and build a complete brand identity and image. Process further assists PRORIL in developing product design and product-naming system. PRORIL in developing product design and apply new brand identity design and spirit into the product, giving PRORIL a highly consistent brand image and design language. design language.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Proril8<\/figure><\/div>
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\u201cThrough the guidance of Process, we identify our corporate's DNA and build a brand that conforms to our corporate spirit, and gradually develop our company's identification and reach the consensus.\u201d<\/h3>

Will Wu\nVice General Manager PRORIL<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Awards<\/h3>

Good Design 2017 (G-mark), K-Design Award 2017 (Bronze Winner), iF Design Award 2017 (Winner), Golden Pin 2015 (Winner)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThis work is a benchmark for the visualization of traditional industry brands.\u201d<\/h3>

\u201cThis work is a benchmark for the visualization of traditional industry brands.\u201d<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Next Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Grobest <\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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One Grobest, One Team<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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PRORIL (formerly Fangcheng) is a local Taiwanese corporate, which specializes in the manufacture and production of submersible pumps. In the past, PRORIL focused on OEM production, and its technology was positively recognized by customers, and it was contracted for many world-renowned pump brands. PRORIL focused on OEM production, and its technology was positively recognized by customers, and it was contracted for many world-renowned pump brands.<\/p>","protected":false},"author":1,"featured_media":6385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[234],"tags":[],"class_list":["post-10842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/10842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=10842"}],"version-history":[{"count":23,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/10842\/revisions"}],"predecessor-version":[{"id":11018,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/10842\/revisions\/11018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/6385"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=10842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=10842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=10842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}