{"id":10728,"date":"2021-01-09T11:10:34","date_gmt":"2021-01-09T03:10:34","guid":{"rendered":"https:\/\/www.process-group.com\/?p=10728"},"modified":"2026-03-05T10:38:35","modified_gmt":"2026-03-05T02:38:35","slug":"kkl-luzern","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/kkl-luzern\/","title":{"rendered":"KKL Luzern"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10728\" class=\"elementor elementor-10728\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9cd965 e-flex e-con-boxed e-con e-parent\" data-id=\"f9cd965\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ee96b6 e-con-full e-grid e-con e-child\" data-id=\"9ee96b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e10798e e-con-full e-flex e-con e-child\" data-id=\"e10798e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca112f0 elementor-widget elementor-widget-heading\" data-id=\"ca112f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3428059 elementor-widget elementor-widget-heading\" data-id=\"3428059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2017<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9865461 e-con-full e-flex e-con e-child\" data-id=\"9865461\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ee8d2 elementor-widget elementor-widget-heading\" data-id=\"a8ee8d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0c09f elementor-widget elementor-widget-heading\" data-id=\"cf0c09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2C<br>Consumption<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e38039 e-con-full e-flex e-con e-child\" data-id=\"6e38039\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af0e29d elementor-widget elementor-widget-heading\" data-id=\"af0e29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55c6a0 elementor-widget elementor-widget-heading\" data-id=\"c55c6a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Re-branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1efdc0f e-con-full e-flex e-con e-child\" data-id=\"1efdc0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0070217 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"0070217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-1024x571.jpeg\" class=\"attachment-large size-large wp-image-10732\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-1024x571.jpeg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-300x167.jpeg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-150x84.jpeg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-768x428.jpeg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-1536x856.jpeg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-2048x1141.jpeg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-18x10.jpeg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d1b91 e-con-full e-flex e-con e-child\" data-id=\"f1d1b91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42a47b3 elementor-widget elementor-widget-heading\" data-id=\"42a47b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KKL Luzern<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9d1d0 elementor-widget elementor-widget-heading\" data-id=\"3d9d1d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Waves of Inspiration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de7049 elementor-widget elementor-widget-heading\" data-id=\"8de7049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The aim of the KKL Luzern rebranding was to update and refine the brand positioning and redesign the brand. The inspirational wave is a visual depiction of the real-time rhythm of the music, making the experience the focal point of the new brand identity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a88e48 e-flex e-con-boxed e-con e-parent\" data-id=\"0a88e48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa3409 elementor-widget elementor-widget-video\" data-id=\"cfa3409\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/KKL_LogoSpiel_Loop_1080p.mp4\" autoplay=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4031e0d e-con-full e-flex e-con e-child\" data-id=\"4031e0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff10db elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"6ff10db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Europe's Finest<\/h3><p class=\"elementor-image-box-description\">KKL Luzern has been one of Europe's most famous concert halls for nearly two decades, with a brand identity that draws on its iconic architecture and the concert hall's world-class acoustics. During this time KKL Luzern has also made many notable advances, and in addition to cultural events, the provision of conference venues and catering services has become a key part of KKL Luzern's offering.<br><br>\nIn the past, KKL Luzern did not fully communicate this development and there was little evidence that guests and event teams could enjoy inspiring moments and feel the difference at KKL Luzern. That's why we're making big changes in our rebranding. Our goal was to update and refine the positioning of the brand so that we could redesign it.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d8a8b elementor-widget elementor-widget-video\" data-id=\"46d8a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/Case_KKL_1080p.mp4\" autoplay=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2392eb e-con-full e-flex e-con e-child\" data-id=\"f2392eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582fd30 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"582fd30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Brand Value<\/h3><p class=\"elementor-image-box-description\">We conducted a 360\u00b0 analysis through personal interviews with key stakeholders and consultations with guests and visitors to various events. This information was used to identify the venue's unique strengths and potential long-term success factors. After a series of workshops, we condensed these into four key facets of brand positioning: \u201cThe perfect organizer\u201d, \u201cCreative pioneer\u201d, \u201cWorld-class institution in Luxembourg\u201d, \u201cDeeply experienced organization\u201d, and \"A perfect host\". \", and \"Experienced Partner\".\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d408c2f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"d408c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"935\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-19-1024x935.jpeg\" class=\"attachment-large size-large wp-image-10730\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-19-1024x935.jpeg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-19-300x274.jpeg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-19-150x137.jpeg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-19-768x701.jpeg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-19-1536x1403.jpeg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-19-2048x1870.jpeg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-19-13x12.jpeg 13w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e3d6e elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"01e3d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-20-1024x571.jpeg\" class=\"attachment-large size-large wp-image-10731\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-20-1024x571.jpeg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-20-300x167.jpeg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-20-150x84.jpeg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-20-768x428.jpeg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-20-1536x856.jpeg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-20-2048x1141.jpeg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-20-18x10.jpeg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49d1334 e-con-full e-flex e-con e-child\" data-id=\"49d1334\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cef10d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"8cef10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Visual Experience<\/h3><p class=\"elementor-image-box-description\">One of the ways to depict the theme of \u201cInspiration\u201d is through a key visual experience, the \u201cWave of Inspiration\u201d, which when presented in a digital environment, has a sense of flow that will timely allow the audience to feel the visual transformation of the music's real-time rhythms. The whole design adopts a modular structure from the beginning of the logo, which is flexible and naturally responsive to the interaction.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e812196 elementor-widget elementor-widget-image-gallery\" data-id=\"e812196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div class=\"wpmf-gallerys wpmf-gallerys-life\" ><div id=\"gallery-1\" class=\"gallery gallery_life wpmf_gallery_default gallery_default  gallery-columns-1 gallery-size-full gallery-link-file wpmf-has-border-radius-0 wpmf-gutterwidth-5 no_ratio\"><figure class=\"wpmf-gallery-item\" data-index=\"0\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-1024x571.jpeg\" title=\"Image\" target=\"_self\" data-index=\"0\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-scaled.jpeg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-21-scaled.jpeg\"><\/a><\/div><\/div><\/div><\/figure><figure class=\"wpmf-gallery-item\" data-index=\"1\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-22-919x1024.jpeg\" title=\"Image\" target=\"_self\" data-index=\"1\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-22-scaled.jpeg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-22-scaled.jpeg\"><\/a><\/div><\/div><\/div><\/figure><figure class=\"wpmf-gallery-item\" data-index=\"2\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-23-1024x571.jpeg\" title=\"Image\" target=\"_self\" data-index=\"2\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-23-scaled.jpeg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-23-scaled.jpeg\"><\/a><\/div><\/div><\/div><\/figure><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd52844 e-con-full e-flex e-con e-child\" data-id=\"bd52844\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-01097e6 e-con-full e-flex e-con e-child\" data-id=\"01097e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf5ef7 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"6cf5ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Thoughtful typography<\/h3><p class=\"elementor-image-box-description\">The balance between practical performance and emotional enjoyment comes not only from visual and color combinations, but also from typography.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b28555 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"7b28555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-24-1024x571.jpeg\" class=\"attachment-large size-large wp-image-10735\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-24-1024x571.jpeg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-24-300x167.jpeg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-24-150x84.jpeg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-24-768x428.jpeg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-24-1536x856.jpeg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-24-2048x1141.jpeg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-24-18x10.jpeg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188d5a9 elementor-widget elementor-widget-image-gallery\" data-id=\"188d5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div class=\"wpmf-gallerys wpmf-gallerys-life\" ><div id=\"gallery-2\" class=\"gallery gallery_life wpmf_gallery_default gallery_default  gallery-columns-1 gallery-size-full gallery-link-file wpmf-has-border-radius-0 wpmf-gutterwidth-5 no_ratio\"><figure class=\"wpmf-gallery-item\" data-index=\"0\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-25-919x1024.jpeg\" title=\"Image\" target=\"_self\" data-index=\"0\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-25-scaled.jpeg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-25-scaled.jpeg\"><\/a><\/div><\/div><\/div><\/figure><figure class=\"wpmf-gallery-item\" data-index=\"1\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-26-1024x571.jpeg\" title=\"Image\" target=\"_self\" data-index=\"1\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-26-scaled.jpeg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-26-scaled.jpeg\"><\/a><\/div><\/div><\/div><\/figure><figure class=\"wpmf-gallery-item\" data-index=\"2\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-27-919x1024.jpeg\" title=\"Image\" target=\"_self\" data-index=\"2\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-27-scaled.jpeg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-27-scaled.jpeg\"><\/a><\/div><\/div><\/div><\/figure><figure class=\"wpmf-gallery-item\" data-index=\"3\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-28-1024x571.jpeg\" title=\"Image\" target=\"_self\" data-index=\"3\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-28-scaled.jpeg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-28-scaled.jpeg\"><\/a><\/div><\/div><\/div><\/figure><figure class=\"wpmf-gallery-item\" data-index=\"4\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-29-1024x571.jpeg\" title=\"Image\" target=\"_self\" data-index=\"4\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-29-scaled.jpeg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-29-scaled.jpeg\"><\/a><\/div><\/div><\/div><\/figure><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fae154 e-con-full e-flex e-con e-child\" data-id=\"0fae154\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb8ca5e e-con-full e-flex e-con e-child\" data-id=\"fb8ca5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bff94d elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"9bff94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">\u201cThe new brand identity is utterly compelling in every way and brings this prestigious organization subtly into the digital age.\u201d<\/h3><p class=\"elementor-image-box-description\">Evolution\nnot Revolution, \u201cHochparterre Magazine Lilia Glanzmann\u201c<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9765bb0 e-con-full e-flex e-con e-child\" data-id=\"9765bb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a359b0e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"a359b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-30-1024x571.jpeg\" class=\"attachment-large size-large wp-image-10741\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-30-1024x571.jpeg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-30-300x167.jpeg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-30-150x84.jpeg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-30-768x428.jpeg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-30-1536x856.jpeg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-30-2048x1141.jpeg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/image-30-18x10.jpeg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b7ccce e-con-full e-flex e-con e-child\" data-id=\"8b7ccce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2303259 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"2303259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Modularity and more flexibility with KKL<\/h3><p class=\"elementor-image-box-description\">Modularity and its flexible design structure make it easy to use across all touchpoints, from print and video to online space, in a contextually appropriate way that's consistent and in line with brand positioning.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12d61f elementor-widget elementor-widget-image-carousel\" data-id=\"c12d61f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:3500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Picture carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-31-scaled.jpeg\" alt=\"Image\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-32-scaled.jpeg\" alt=\"Image\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34cfb99 e-con-full e-flex e-con e-child\" data-id=\"34cfb99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa0682 elementor-widget elementor-widget-image-carousel\" data-id=\"eaa0682\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:3500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Picture carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-33-scaled.jpeg\" alt=\"Image\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-34-scaled.jpeg\" alt=\"Image\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/image-35-scaled.jpeg\" alt=\"Image\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08bccf4 e-con-full e-flex e-con e-child\" data-id=\"08bccf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4b6a5 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"6a4b6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">The Art of the Wall<\/h3><p class=\"elementor-image-box-description\">Vivid visuals allow the music to be physically perceived.<br>and projected onto the building of KKL Luzern.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb485db e-con-full e-flex e-con e-child\" data-id=\"eb485db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67257cd elementor-widget elementor-widget-heading\" data-id=\"67257cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10ac8c elementor-widget elementor-widget-heading\" data-id=\"e10ac8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.process-group.com\/en\/air-lux\/\">air-lux\n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57f6ad elementor-widget elementor-widget-heading\" data-id=\"e57f6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.process-group.com\/en\/air-lux\/\">Aesthetics, Technology and Functionality\nNew criteria<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb54701 elementor-widget elementor-widget-image\" data-id=\"bb54701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/pr_clients_airlux_1920x1185_00-2-jpg-pagespeed-ic-whxkkxzqrq-1024x632.jpg\" class=\"attachment-large size-large wp-image-9284\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/pr_clients_airlux_1920x1185_00-2-jpg-pagespeed-ic-whxkkxzqrq-1024x632.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/pr_clients_airlux_1920x1185_00-2-jpg-pagespeed-ic-whxkkxzqrq-300x185.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/pr_clients_airlux_1920x1185_00-2-jpg-pagespeed-ic-whxkkxzqrq-150x93.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/pr_clients_airlux_1920x1185_00-2-jpg-pagespeed-ic-whxkkxzqrq-768x474.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/pr_clients_airlux_1920x1185_00-2-jpg-pagespeed-ic-whxkkxzqrq-1536x948.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/pr_clients_airlux_1920x1185_00-2-jpg-pagespeed-ic-whxkkxzqrq-18x12.jpg 18w, https:\/\/www.process-group.com\/wp-content\/uploads\/pr_clients_airlux_1920x1185_00-2-jpg-pagespeed-ic-whxkkxzqrq.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The purpose of the KKL Luzern rebranding was to update and refine the brand positioning and redesign the brand. <\/p>","protected":false},"author":1,"featured_media":10732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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