{"id":10274,"date":"2025-11-29T23:00:56","date_gmt":"2025-11-29T15:00:56","guid":{"rendered":"https:\/\/www.process-group.com\/?p=10274"},"modified":"2026-01-09T09:54:27","modified_gmt":"2026-01-09T01:54:27","slug":"b2b","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/b2b\/","title":{"rendered":"Sensibility that makes B2B brands stand out!"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Sensibility that makes B2B brands stand out!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

The B2B sales process is usually time-consuming and cumbersome. In the B2B customer journey, the key moment of decision-making is always based on the consideration of manufacturing costs, product performance, delivery time and R&D technology and other rational conditions. In addition to jumping out of the red sea of low-priced competition, B2B brands that appear to be rational buyers and sellers need to shift from price thinking to value thinking, and more importantly, they need to establish the brand's \"emotional\" differentiated value, which is the key to victory.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Why B2B Brands Need Emotional Value?<\/h3>

In the past, the perceptual value of B2B existed in the super salesman, who, in the limited time available to communicate and interact with customers, had to demonstrate a professional attitude, effectively communicate brand promises and values, and then build up customer trust, which was ultimately converted into order placement rates.

Nowadays, B2B purchasing decision makers, such as department managers or purchasing staffs in enterprises in the information explosion and algorithm, mostly belong to the millennial generation of managers (aged between 30-40 years old and grew up together with smartphones). As the difference between competing products gradually shrinks and shorter product innovation cycles become the norm, this generation needs a good story that can make them pay attention to strengthen their subjective feelings in addition to objective factors such as convenient online interactive experience and good price\/performance ratio when making decisions. Therefore, the seemingly \"rational\" B2B decision-making process has been shifted to be driven by countless emotional values and to achieve sales conversion.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Stimulate the sensual potential and create the right resonance<\/h3>

This echoes the point of view of Tomoaki Murata, a Japanese master of behavioral design: \u201cAll attractive products are supported by a kind of \u201demotional value'; people should enhance their emotional potential through various means to find the unique 'emotional value' of a company or product. Regardless of B2B or B2C, the main subject of communication faced by a brand is \"people\", and touching people's emotions is the key to ultimately affecting their purchasing behavior. Therefore, for B2B brands, if they can strengthen the emotional connection between the brand and the customer base, the chances of winning in the industry will be greatly improved, and a differentiated brand advantage will be established, thus injecting momentum into sales growth. Injecting the momentum of sales growth.

B2B brand perceptual potential of how to stimulate, Pro put forward three ambassadors force focus:<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

1. Resonance: Building a value proposition that resonates with the customer base<\/h3>

Apart from functional benefits, is it possible to go further and satisfy other needs of the target group on top of functionality? What about emotional, self-expression or social benefits? By identifying value propositions that resonate with the target customer, the customer can empathize with the brand and build a sense of identity.

Article Reading:Brand proposition: To create value together with our customers!<\/a><\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

2. Experiential Power: Brand Dimensionality<\/h3>

Combining the brand's unique style and through unique five senses experience, such as: visual identification system and communication application; auditory image and audio creation; in the sense of touch, more use of the special material and texture of the product; in the sense of taste, the use of food and beverage characteristics, to enhance sensory discrimination; in the sense of smell, the shape of exhibitions or stores, the environment of the scent, so that the target audience can be more vividly feel the characteristics of the brand conveyed, and so on. By linking and accumulating a series of imaginations of the brand, the brand's share of the customer base can be greatly strengthened.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

3. Wizardry: Multi-Oriented Services and Modularized Solutions<\/h3>

Based on the diversified needs of customers in the market, brands should start from the beginning, understand the behavioral patterns of end-customers, and integrate their own technologies and services from a long-term development perspective to provide systematic modular solutions to lead customers steadily forward, and to become a good business partner that can be trusted with peace of mind.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Take ANKO Food Machinery as an example.<\/h3>

Ankou's mission is to provide \"Total Solutions for Peace of Mind and Delicious Cuisine\" by providing customers with total solutions through our highly integrated capabilities and library-like knowledge of food formulations.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

(Source: Image Video - Asia Design Award Entry Video)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

The richly layered visual image of blossoming flowers highlights the brand's service with both culture and warmth, and the dynamic features point out that the brand continues to inherit the good taste of the local area, creating an uninterrupted profit momentum for customers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

In the brand image and new machine launching event, Ankou specially planned a stage space that could be flexibly utilized to allow customers to watch the operation of the machine in close proximity. Through the new brand image and activities, Ankou not only narrowed the distance with the public and successfully attracted new customers, but also enhanced the brand loyalty of existing customers, which was well received by the public.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

In anticipation of the brand's 40th anniversary milestone, Ankou joined hands with Process Pro to implement a brand transformation program, which not only expands the corporate landscape, but also conveys emotional values rarely seen in the machinery industry through the power of resonance, experience, and guidance, and brings customers a brand new world with the \"Taste Inheritance\u2027Manufacturing Choice\". The \"Taste Heritage. Manufacturing Choice\" has brought customers a brand new brand world and has successfully continued to occupy a key influence in the global marketplace.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

For B2B brands that appear to engage in rational transactions, it's not only necessary to break free from the red ocean of low-price competition and shift from a price-based mindset to a value-based mindset, but also to establish \"emotional\" differentiated value for the brand, which is the key to success.<\/p>","protected":false},"author":1,"featured_media":10278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,68],"tags":[],"class_list":["post-10274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-_"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/10274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=10274"}],"version-history":[{"count":13,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/10274\/revisions"}],"predecessor-version":[{"id":10626,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/10274\/revisions\/10626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/10278"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=10274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=10274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=10274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}