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Hagenbucher

Of pipes and people

What Hagenbucher doesn’t know about piping, ditchless pipelines and street furniture isn’t worth knowing. Three separate companies (TMH, TMH Erhard and TPS) take care of these three areas of expertise. In order to integrate their customer promise of «everything under one roof» into their corporate image, we recommended the creation of the Hagenbucher brand to consolidate these three firms: the umbrella brand brings transparency to the corporate structure and reinforces a sense of belonging and identification in staff across the whole group. Hagenbucher is the family name of the founders and current owners of the company, with a pedigree stretching back more than 60 years. In an environment dominated by technology and acronyms, a wholesome name like Hagenbucher sets the company apart from the competition and gives it a personal and human touch.