Auto Gauge

Auto Gauge is a Taiwanese company specialising in product innovation and design for professional automobile gauges. As competition became increasingly fierce at the dawn of the new millennium, the firm decided to build up its own brand and promote its marketing activities; after 10 years’ hard work, Auto Gauge is now the leading manufacturer of automobile gauges worldwide. We started the collaboration with Auto Gauge in 2010 with the «Branding Taiwan» project launched by the Taiwan External Trade Development Council (TAITRA). We have since been working together to revisit the brand structure, enhance both brand foundation and strategy, and ultimately upgrade the brand image to an international level, ensuring that Auto Gauge is recognised as a distinctive Taiwanese franchise the world over.