Swiss Olympic

With 1.5 million members in more than 22,600 clubs, Swiss Olympic is the umbrella organisation for Swiss sports associations. Since its foundation in 1997, it has grown at an astonishing pace and by 2008 the association needed to be repositioned. We worked with Swiss Olympic to define appropriate and abiding core values and a clear vision, and the new, trimmed-down brand structure has focused the brand and made it manageable. Process further applied this new branding identity to Swiss Olympic's entire corporate design and adapted its website to the new positioning.