Sonova
Everything under one roof
In 2008, Process helped Phonak Holding AG create a new visual identity. The brief was to differentiate clearly between the holding company and Phonak, the hearing-aid brand of the same name. First, we created Sonova, a new name for the umbrella brand, definitively distinguishing the holding from Phonak; in order to make the brand portfolio structure entirely transparent to both in-house users and the market, Process created the strategic publication Sonova Brand Panorama. Process works up new image concepts every year for the annual reports and manages their production, from photoshoots to printing.
