FuYuan
Much more than a storm in a teacup
«Dancing Tea» comes from We-He (Dancing crane), a plateau in Hualien amid the beautiful scenery of Taiwan’s mountains. Every tea leaf evokes the shape of a sinuous dancing crane, making each sip a pleasurable, invigorating experience for mind and body alike. This collaboration between Process and FuYuan, from brand name, positioning through design strategy to packaging design with a view to future marketing, has put a spring in the step of a brand now imbued with vitality, energy and emotion.