Swissair
High flyers ready for take-off
In 1995, Swissair – the Swiss national carrier until 2001 and a global brand – became Process' first client. The corporate design for Swissair was more complex than practically any other project that Process has managed since, incorporating aircraft and vehicle livery, plane tickets, luggage labels, wine lists and menus, and signage for sites all over the world. The only thing left untouched was the logo, designed by Karl Gerstner in 1978. We continued to support and develop this brand with its rich design heritage for three years.