Gemeinde Uetikon am See

As a result of the new public-management initiative, towns are increasingly competing for «location with high quality of life» status and communities are turning themselves into brands. Still within striking distance of the city, Uetikon am See enjoys an idyllic location spread across a 300m range of elevations on the shores of Lake Zurich. Our project team constructed an appealing corporate design from Uetikon's  contour lines, the deep blue of the lake and local historical colour. The logo, stationery, promotional material and signage all attest to the welcoming, interactive culture offered by Uetikon am See.