Last autumn we won the tender to redesign «équipe», Suva’s staff magazine, and the first new-look edition was published this spring. Process’ concept for design and content features a more emotionally appealing layout, a livelier visual language, additional «dip-in» sections and improved cross-media integration. The expanded pictorial content and enhanced image quality underscore the emotional appeal we are striving to bring to the publication. Longer sections of text have been broken up with quotations, infographics and sidebars and we also wanted to make sure the headline topic was crystal clear at first glance. Lucid composition and reconfigured textboxes and rubrics heighten the reading experience and inform the reader in an entertaining, playful but structured manner. «équipe» is published four times a year in German, French and Italian.

As in previous years, Bank Linth’s condensed 2011 report will be published as a brochure highlighting the most important facts and figures for the preceding financial year; this year too we were responsible for the brochure’s concept and design. This is the third year in a row that the bank has supported a project or institution in its local region instead of sinking large sums of money into a compendious business report, and the Sarganserland Museum, which is housed in a medieval tower in Schloss Sargans, has thus been able to acquire a new multimedia installation. Full details about the 2011 financial year are available on Bank Linth’s website.

Séverine Telley has joined Process Zurich as a Brand Designer with effect from mid-April 2012. After completing a degree in visual communications at Zurich University of the Arts in the summer of 2010, she spent several months working for various agencies in London; her most recent employer was Christen Visuelle Gestaltung in Zug. Séverine will be applying her expertise in editoral design to such projects as «one», the Credit Suisse staff magazine, and providing design support for other branding mandates. Born in Fribourg, Séverine speaks fluent French and Swiss German.

兩岸知名的地產開發商—頂禾開發—委請上海普羅設計協助設計其新的企業logo與識別
系統。普羅設計根據其既有的企業文化與事業規劃藍圖，藉以提升其品牌形象，並明確
事業方向。

頂禾開發隸屬於兩岸知名之頂新國際集團。而頂新國際集團旗下之成員包含有：康師傅、
味全、德克士、全家便利店（中國）與台北101等。頂禾開發現階段專注於開發上海與
台北兩地的高級辦公大樓、商場與私人住宅。在頂級的設備與服務之外，普羅更為其於
設計上增添了生活氣息以及自然元素。這是普羅設計於上海執行的第一個案子，也是
普羅設計集團於上海、蘇黎世與台北，三處辦公室的跨國合作案例。

頂禾開發的新企業logo與識別系統即將於近期與大家見面，敬請拭目以待！

無論是在類比或數位之領域，速度的變化與其所欲傳達的信息量皆在不斷地增加中；它導致
品牌與其所擁有的〈潛在〉客戶之觸點越來越難得以銜接上。對此，普羅設計供以觸點分析
與管理予現有之顧問團隊；然而，為擴大於專業領域之根基與提供技術層面的支援，普羅設計
決定與於國際間顧問和研究領域皆有其客戶群的Accelerom建立策略性之合作關係。

Accelerom是間以研究為基礎的觸點管理之先驅與領導者，它們將支援普羅設計與既有之
客戶群做於品牌上之識別、分析與管理關鍵之觸控點。

欲知更多與觸點相關之訊息，請與普羅設計於蘇黎世團隊之資深品牌顧問Thomas Volprecht聯繫

Zeta圖書掃描儀是由Zeutschel所開發，並於2012年榮獲Red dot大獎。其經由削減式15吋
觸碰式面版與直覺操控的設計，致使其儘管是在周圍僅有局部光線之酒吧內仍可獨立運作。
此外，今年更有來自58個國家、1800名的製造商提交出4,515皆欲參選Red dot大獎之
產品。

With Fabian Bertschinger we are strengthening the management of our Zurich design team by appointing him as Creative Director. Fabian Bertschinger was previously Head of Graphic Design at Zimtstern and Art Director at MetaDesign Switzerland. His work has won a host of accolades, including the Red dot award and the German Design Award. Fabian Bertschinger is to replace Thorsten Schechowiz, who left Process in January 2012, and will join Creative Director and Partner Bärbel Fritz in leading the Zurich design team and providing new creative momentum. The consultancy team has also gained another Brand Consultant – Luise Schatt – who will be responsible for the Credit Suisse mandate. Her many years of experience include positions as a communications consultant and as editor-in-chief of an international client magazine, as well as a stint as a corporate design manager on the client side. Luise joined Process from Swiss Re.

For the first time ever, the Taipei Cycle Design & Innovation Awards are to be presented as part of Taipei Cycle 2012 (7-10 March 2012), and one of the focus topics in this competition for good design on two wheels is sustainability and reducing CO2 emissions in the manufacture of cycles and accessories. Martin Kessler, one of Process Zurich’s managing partners, was a member of the five-strong jury assessing submissions in the four categories Cycles, Components, Clothing/Equipment and Accessories. The entries were rated according to such criteria as innovation, environmental friendliness, functionality, safety and universality of design and branding. The competition is organised by iF International Forum Design GmbH under the auspices of the Taiwan External Trade Development Council (TAITRA) and the Taiwan Bicycle Exporters’ Association (TBEA).

Watch an interview with the jury members here.

瑞士信貸員工雜誌之新款設計首次以電子書的形式登場；不僅設計之概念與內容，其應用程式之架構更是由普羅內部應運而生。增加留白、影像突顯與結構清晰化皆是新版《One》之特徵
。連帶大膽的標題，以圓形作設計之元素及插圖之應用皆更為其增添活力、朝氣與現代感。
此外，除了外觀不同於以往，部分內容亦經完整審視；諸如，針對文化主題供以更寬廣之平台與從更人性化之角度側寫員工；而跨媒體之連結亦為新設：如可供以連接至新網站以讀取附加資訊與多媒體內容之二維條碼（QR碼）與其鏈結。欲知詳情者，可點此新款《One》之連結以一窺究竟。

2012年1月普羅設計新加入了兩位品牌顧問，相信憑藉他們特有的專業背景，定能使普羅位於
蘇黎世的諮詢團隊更臻完美。具有工商管理碩士學位的Moritz Kohler（右側），曾任德國
marbet機構之行銷傳播經理和參與蘇黎世公司之創始。Thomas Volprecht（左側）曾於
德國修讀產品設計，並在2006年於瑞士完成了工程學士之學位，過去亦曾有長達八年的時間在蘇黎世一間名為Wirtschaftsplan之公司擔任其品牌顧問、管理顧問與股東，顧全其客戶
名冊；同時間，更應聘做知名機構的政策顧問。而在他們新任普羅品牌顧問之際，將負責多項
現有與新添之諮詢事務。就讓我們熱烈觀迎Moritz與Thomas的到來吧！